Merchants for change

brand strategy
visual identity development
point of purchase

We all want to belong to something that resonates with who we are and what we believe in. So when the Wise Foundation asked us to be part of their pop up for purpose initiative, Shopwisely, we jumped at the chance.

As merchants of change, the focus was on encouraging mindfulness in the way we shop. Sourcing goods from disadvantaged communities around the world and then encouraging connection with them through engaging stories at the point of purchase.

Enter the ShopWisely flamingo, a resourceful bird that is flexible, wastes little and treads lightly on the earth. This striking identity was developed to reflect the key attributes of a conscientious brand and deliver a strong message. A flamingo’s colour comes directly from what it eats. The perfect analogy – we are what we consume.

We went to Mangrove with a vision – unsure how a Visual Identity could encompass all our ideas and connect with our audience. The iconic shopwisely character we got well & truely exceeded expectations – the perfect device to deliver our positive message of social change.

– Emma Goodwin – Business Manager, ShopWisely