Wired for change

A fresh new company needed a fresh new look when electrical refrigeration experts ASI Electrics merged with the IES Group Commercial Electrical Contractors business unit.

Consistently lauded ‘best trade on site’ by clients and with substantial expertise to offer their tier one network of clients in the construction industry, maintaining their hard earned reputation throughout the transition was a crucial objective. 

Mangrove developed a striking visual identity that brought elements from both parties together in a positive cohesive way, followed by key communication tools to communicate a clear, well defined strategy and business as usual approach.

Key projects were then used to illustrate the Group’s capabilities and project outcomes to ensure proof of reputation.